You bought the right truck. But Toyota keeps the heritage TRD look locked behind expensive trims and dealer markups.

So you’re stuck with:

• A plain, plastic front end that blends in
• Dealership add-ons priced like a new payment
• Aftermarket grilles that don’t fit right, rattle, or block sensors

Every time you park next to a TRD Pro, it stings a little.

And when you price the upgrade at the dealer? It’s enough to make you wait “until next year.”

You need an upgrade that fits like OEM, looks better than a TRD Pro, and installs easily, without paying $60k for a trim.

We built the Apex Pro to be more than a front-end style upgrade. It’s a complete grille system with powerful lighting and customizable details that set your Tacoma apart.

1. Light up the trail - Integrated 7,200 lumen LED bar, available in white for clarity or yellow for cutting through fog & dust.

2. Stand out day or night - Add optional amber raptor lights for an iconic off-road presence.

3. Adventure-ready finish - New topographic color option gives your truck a unique, rugged look.

4. Built for Tacomas - Designed with OEM-level fitment, works seamlessly with sensors and cameras.

Toyota nailed the 2024 Tacoma redesign, but left most trims stuck with a plain, plastic front end. Meanwhile, the TRD Pro and Trailhunter show off the aggressive heritage grille in all their ads, even though it isn’t offered on most models.

It’s frustrating. You get the right truck, but you miss out on the look. And paying dealership markups, or upgrading to a $60k+ trim.. just to get that grille? Not realistic.

That’s why we built the Apex Pro Grille: so every Tacoma owner can get the bold TRD Pro styling, plus upgrades Toyota doesn’t even offer — like a 7,200 lumen light bar, optional amber raptor lights, and exclusive topographic finish.

Toyota advertises the 2024 Tacoma with the bold TRD Pro heritage grille — but if you didn’t pay $60k+ for the Pro trim, you got stuck with the basic version.

Did you know: most Tacoma owners say the grille is the first thing they want to upgrade?

You shouldn’t have to settle or overpay for dealer markups. That’s why we created the Apex Pro Grille — the TRD look, plus 7,200 lumen lighting, amber raptor lights, and an exclusive topographic finish you can’t even get from Toyota.

The stock grille is the #1 complaint new Tacoma owners have. Forums are full of posts about how “unfinished” the front end looks, and the TRD Pro grille is always the first mod on the list.

Did you know? Aftermarket grilles like the Apex Pro are one of the most popular Tacoma upgrades and demand is only growing with the 2024 redesign.

Don’t wait until your truck looks like every other one on the road. Stand out now with heritage TRD styling plus features Toyota doesn’t even offer: a 7,200 lumen light bar, amber raptor lights, and our new topographic finish.

Some aftermarket grilles block sensors, interfere with cameras, or cause annoying fitment issues. That’s the last thing you want on a brand-new Tacoma.

The Apex Pro Grille is engineered with OEM-level precision, designed to work seamlessly with front cameras, radar sensors, and safety systems. You get the bold TRD Pro style and upgraded lighting — without sacrificing the technology that keeps you safe.

Backed by our 30-day Fitment Guarantee, you can install with total confidence.